Is your business striving to reach your targeted customers? Are you searching for an effective marketing strategy without causing a painful dent in your company’s finances? How do you build positive brand image and long-term relationship with customers? As you start your brand marketing campaign, the list of challenges keeps on growing, but don’t lose hope yet! Let’s introduce you to a smarter and effective marketing strategy called inbound marketing which has revolutionized the marketing world. If you wonder what this is, inbound marketing is nothing but a system where potential customers find you through search engine, your blog or social media.
Before we get too detail with definitions, let’s jump right to how your business can benefit from this marketing strategy:
Are you kidding? Isn’t marketing about finding the right customers to promote your business? Absolutely yes! But the difference here is your prospect customers are already found! Thanks to 3.5 billion Google searches performed every day, and the ever-growing users’ reviews and comments including social media liked pages in the world wide web. All these users data (history, keywords, liked pages etc.) help you find your target customers.
Ever got distracted by unwanted popups while you’re reading some online articles? This is just one of the many negative experiences we have online right? But here, your marketing content will reach potential customers who are selected based on their preferences and activities visible to online search. There is much better chances to create positive brand image this way.
As your customers are found, half of your job is done! Now, you can start investing more time to create your marketing content such as ebooks, blogs, podcast, infographics or participate in social media. This is where you can use your SEO and digital marketing skills to optimize your content, which will help reach and engage your targeted customers.
Once you establish your online presence, it will be just a matter of posting comments or publishing content to address your customers’ concerns. How about creating company blogs, social media page on Facebook, Twitter etc..or creating online community forum? All these will help you not only in marketing but open up opportunities to build long-term relationship with your customers.
You might think that more marketing budget is required with all the online activities and content marketing involve. Quite the opposite! Inbound marketing costs less than half of what it would cost for traditional marketing such as TV ads, newspaper ads etc. Need we say more!
With the ever-growing online communities and web-technology improving at a rapid pace, inbound marketing is not only here to stay, but will continue to evolve. So, what are you waiting for? Get your business on-board and transform your business.